Broker Check

We serve our local community in the Waco, Texas area

Our reasons for becoming financial professionals are deeply personal. We repeatedly saw many friends and family struggling to find the help they needed to map out their financial future. We are confident that with our understanding of personal finance, coupled with our training as financial professionals, we can help people better prepare for the future. After years in the business, we have developed a reputation for educating individuals in an easy-to-understand manner so they can grasp personal finance and use those concepts to pursue their financial objectives. We feel a commitment to our community.

At our firm, we have the client—and only the client—in mind.

Over the years, we have found that a team approach can be an effective method to help clients who have a wide variety of needs as they maneuver through a complex financial-services world. We invite you to discover and experience the power of our services. We believe it has far-reaching benefits for our clients to get opinions from several sources with diverse backgrounds, education, and experience.

No one strategy fits everyone, which is why every client gets our undivided attention—from planning to execution to follow-up. We take a proactive approach to helping you develop a strategy to address your financial goals and objectives, using the most efficient methods available.

Jim Morrison

Founder and Financial Advisor

Jim Morrison graduated from the University of North Texas in 1971 with a BBA majoring in Marketing. Jim is a registered financial advisor with Kestra Financial of Austin, TX.

Jim began his professional career with Southland Life as a Life Insurance agent in 1974, became assistant manager in 1976 and agency manager in 1978.

Jim started Jim Morrison Financial Services, Inc. in 1981 as an Independent Life Insurance agency. Working with families and closely held business owners, concentrating on Estate and Business Insurance planning. As his business prospered, he also became a financial advisor helping his clients in the comprehensive wealth management and retirement income strategies. His goal is to always help clients accumulate, preserve and help transfer their wealth.

Jim and his wife Judy have been married for 49 years and have two daughters, Janelle and Jessica. They are also proud grandparents of four grandsons Jaxson, James Ryan, Finley and Fisher.

Jim offers securities through Kestra Investment Services, LLC and investment advisory services though Kestra Advisory Services, LLC.

Grayson Palmer

Associate with Jim Morrison Financial Services

Grayson is a Waco native, born and raised. He attended Louisiana State University, graduating in 2014 with a Bachelor of Science in Business. Before joining Jim Morrison Financial, he worked at Kestra Financial, a broker-dealer.

Grayson tells his clients he'll help them figure out their island in 3 months, five years, ten years, etc. We're going to be in the boat together. Storms will roll in, and the wind may die, but no matter what, it's his job to help keep us pointed at that island. Some ways he'll do this are by constructing models suitable for clients, either after-tax or retirement accounts, various estate strategies, and help to minimize any taxes paid or earned from investment accounts. Grayson also helps small business owners reduce their tax burden and help retain employees by creating competitive retirement plans and educating them, so it's one less headache. Grayson enjoys working with your attorney and accountant to help make sure everyone is on the same page.

Grayson achieved his CFP® designation in August 2019. He also holds his Series 7 & 63 licenses.

When Grayson is not at the office, you can find him around town with his dog, enjoying Waco's outdoor activities and various local restaurants.

Grayson offers securities through Kestra Investment Services, LLC, and investment advisory services through Kestra Advisory Services, LLC.

Michelle Mendoza

Office Manager with Jim Morrison Financial Services

Michelle has been with Jim Morrison Financial Services, Inc. since October 1994 and has experience in all areas of the financial planning needs. She obtained her insurance license in 2002, provides the daily needs of running the office and is dedicated to provide quality service while going above and beyond client needs. She works closely with Jim Morrison and is his assistant.

Michelle resides in Waco, TX. Her oldest son is currently active with the US Navy and her daughter is a senior at University High School with plans to attend to McLennan Community College. Michelle enjoys cooking, traveling, being outdoors, riding her motorcycle & mostly spending time with her family.

Client Centered

Client Centered

Whether you are investing to build wealth, protect your family, or preserve your assets, our personalized service focuses your needs, wants, and long-term goals.

Our team of professionals have years of experience in financial services. We can help you address your needs of today and for many years to come. We look forward to working with you.